Connect your Amazon Seller Central account to OmniOrders and sync orders, inventory, and listings across all your marketplaces. Manage FBA and FBM orders from one central dashboard.
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title: Amazon Seller Central Integration
description: Connect your Amazon Seller Central account to OmniOrders and sync orders, inventory, and listings across all your marketplaces. Manage FBA and FBM orders from one central dashboard.
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<p style="font-size: 2rem; font-weight: 700; line-height: 1.2; margin: 0 0 0.5rem 0; color: white;">Amazon Seller Central Integration</p>
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Connect your Amazon seller account and sync orders, inventory, and fulfillment across all marketplaces
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Connect your Amazon Seller Central account to OmniOrders and manage everything from one place. Your orders, inventory, and listings will sync automatically—no more manual updates or switching between Seller Central and your other channels.
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:::tip[Quick Setup]
Most sellers connect in under 5 minutes. You'll need an active Amazon Seller Central account (Professional or Individual) to get started.
:::
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## Why Connect Amazon Seller Central?
**Connecting your Amazon Seller Central account to OmniOrders means new orders flow in automatically from all your marketplaces, inventory stays in sync across Amazon and your other channels, and fulfillment updates push back to Amazon the moment they happen — no manual imports, no overselling, and no switching between platforms.**
<CardGrid>
<IconCard title="Auto Sync Orders" icon="refresh-cw">
New Amazon orders flow directly into OmniOrders as they come in—FBA and FBM, across all marketplaces.
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<IconCard title="Real-Time Inventory" icon="package">
Stock levels update automatically across Amazon and all your other channels. This prevents overselling.
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<IconCard title="Listing Sync" icon="box">
Product listings and ASINs sync bidirectionally. Changes in one place reflect everywhere.
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<IconCard title="Tracking Updates" icon="truck">
Shipping info and tracking numbers automatically update in Seller Central when orders ship.
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## Before You Start
Gather these items before connecting—they make setup faster and smoother:
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<IconCard title="Amazon Seller Central Account" icon="shield-check">
You need an active **Professional** or **Individual** seller account. Sign in at sellercentral.amazon.com (or your regional equivalent).
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<IconCard title="Seller Permissions" icon="key-round">
You must be the primary account holder or have full admin access to authorize the integration. Check your role under **Settings** → **User Permissions**.
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<IconCard title="Active Listings" icon="check-circle">
Have at least one active listing with inventory before connecting. This lets you verify the sync works correctly right after setup.
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## Connect Your Amazon Seller Central Account
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<Steps>
1. **Go to Integrations**
In OmniOrders, click **Integrations** in the main menu, then click **Add Integration**
2. **Select Amazon Seller Central**
Find Amazon Seller Central in the list and click the **Configure** button
3. **Authorize Access**
You'll be redirected to Amazon. Sign in to your Seller Central account if needed, then review the permissions and click **Authorize**
:::note[What We Access]
OmniOrders only requests access to orders, inventory, and product listings via the Selling Partner API—we never access payment details or customer credentials.
:::
4. **Select Marketplaces**
Choose which Amazon marketplaces to sync (e.g., US, UK, EU, Japan). You can add more later in settings.
5. **Configure Settings**
Back in OmniOrders, choose what to sync:
- **Listings**: Sync your product catalog and ASINs
- **Orders**: Import new orders automatically (FBA and FBM)
- **Inventory**: Keep stock levels in sync
- **Fulfillment**: Send tracking info back to Seller Central
6. **Start Sync**
Click **Start Sync** to begin importing your data. This may take a few minutes depending on your catalog size.
</Steps>
:::tip[First Sync]
The first sync imports your existing listings and recent orders. After that, everything updates in real-time via the Selling Partner API.
:::
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## What Gets Synced?
**The Amazon Seller Central integration syncs product listings (ASINs, titles, SKUs, images, pricing), orders (line items, customer addresses, FBA/FBM status), inventory quantities, and fulfillment updates — bidirectionally, so changes in either Amazon or OmniOrders reflect on both sides.**
### Products & Listings
- Product titles and descriptions
- ASINs and SKUs
- Variants (sizes, colors, etc.)
- Images and pricing
- Inventory quantities by fulfillment channel
### Orders
- Order details and line items
- Customer shipping addresses
- FBA vs FBM fulfillment type
- Order status and notes
- Payment status
### Inventory
- Stock levels by marketplace
- FBA inventory quantities
- FBM (Merchant Fulfilled) inventory
- Inventory updates (both directions)
### Fulfillment
- Tracking numbers
- Carrier information
- Shipment status updates
- FBA shipment status
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## Managing Your Connection
### View Sync Status
Check if everything is syncing correctly:
1. Go to **Integrations** → **Amazon Seller Central**
2. View the sync dashboard showing:
- Last sync time
- Listings synced
- Orders synced
- Any errors or warnings
### Pause Syncing
Need to temporarily stop syncing?
1. Open your Amazon Seller Central integration settings
2. Toggle **Sync Active** to OFF
3. Syncing stops immediately (you can resume anytime)
### Update Settings
Change what syncs or add marketplaces:
1. Click **Settings** on your Amazon Seller Central integration
2. Toggle any sync option on/off or add/remove marketplaces
3. Click **Save Changes**
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## Common Questions
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<IconCard title="How often does it sync?" icon="clock">
Orders sync in near real-time. Listings and inventory sync every 5–15 minutes depending on API limits.
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<IconCard title="Does it work with FBA?" icon="package">
Yes! We sync both FBA and FBM orders. FBA inventory and shipment status sync automatically.
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<IconCard title="What about multiple marketplaces?" icon="globe">
You can connect multiple Amazon marketplaces (US, UK, EU, etc.). Each syncs independently.
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<IconCard title="Is my data secure?" icon="lock">
Absolutely. We use OAuth 2.0 (Login with Amazon) and the official Selling Partner API. All data is encrypted in transit and at rest.
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## Troubleshooting
### Orders Not Syncing
**Problem**: New Amazon orders aren't appearing in OmniOrders
**Solutions**:
- Check that **Order Sync** is enabled in integration settings
- Verify the order is in a synced status (e.g., Unshipped, Pending)
- Ensure you selected the correct marketplace
- Look for error messages in the sync log
- Try clicking **Force Sync** to trigger a manual refresh
### Inventory Not Updating
**Problem**: Stock changes in Amazon don't update in OmniOrders (or vice versa)
**Solutions**:
- Confirm **Inventory Sync** is turned on
- Check if products are mapped correctly (same SKU or ASIN in both systems)
- Amazon SP-API has rate limits—allow up to 15 minutes for updates
- Verify you're not hitting API throttling (check sync logs)
### Authorization Expired
**Problem**: Amazon integration shows "Authorization Expired" or "Reconnect Required"
**Solutions**:
- Click **Reconnect** and authorize access again in Seller Central
- This can happen if you revoked app access or changed account permissions
- No data is lost—syncing resumes immediately after reconnecting
### Duplicate Products
**Problem**: Products appear twice after connecting Amazon
**Solutions**:
- Go to **Products** and use **Merge Duplicates** tool
- Use consistent SKUs across Amazon and OmniOrders for automatic matching
- Map ASINs to existing products during initial setup
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## Best Practices
### For New Users
1. **Start with One Marketplace**: Connect your primary marketplace first and let the initial sync complete
2. **Test First**: Place a test order in Amazon and verify it appears in OmniOrders
3. **Use Consistent SKUs**: Keep SKUs identical across Amazon and OmniOrders for automatic product matching
### For Multi-Channel Sellers
1. **Centralize Inventory**: Let OmniOrders be your source of truth for stock levels across Amazon and other channels
2. **Map FBA and FBM**: Configure inventory locations to match your FBA warehouses and FBM stock
3. **Set Buffer Stock**: Configure safety stock levels to prevent overselling across channels
### For High-Volume Sellers
1. **Monitor API Limits**: Amazon SP-API has rate limits—OmniOrders handles this automatically, but large catalogs may take longer to sync
2. **Sync During Off-Peak**: Schedule large initial syncs during low-traffic hours
3. **Check Sync Logs**: Review regularly for any throttling or error messages
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## Need More Help?
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<IconCard title="Contact Support" icon="message-circle">
Our team is here to help with setup, troubleshooting, or any questions. [Get Support
→](mailto:[email protected])
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<IconCard title="Amazon SP-API Docs" icon="book">
Learn more about the Selling Partner API. [View Docs
→](https://developer-docs.amazon.com/sp-api/)
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<IconCard title="More Integrations" icon="layout-grid">
Explore other platforms and integration options. [View Integrations
→](/integrations/overview/)
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:::tip[Pro Tip]
Use the same SKU for a product on Amazon and in OmniOrders—matching happens automatically and prevents duplicate listings.
:::